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How to Spread Big Ideas

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You have an obligation

You’re on a mission. You have a vision and a distinct point of view on how to improve your part of the world – at the office, at home, or in your community.

But what’s the best way to spread your idea? You have no shortage of passion, but you don’t exactly have an army of soilders lined up to make it happen. One way or another, you need to get people off their backsides and move them to action.

Now let’s introduce Scott Goodson. His recently published book Uprising is a handy guide on movement marketing that turns conventional wisdom upside down. You’ll quickly see that Scott’s ideas apply in a variety of situations – whether you’re leading a brand at a global consumer products company or if you’re a one-man shop with regional customers.

Below are three concepts from Uprising that left footprints on my mind. I’ve included brief comments for you to consider:

  1. Sharing is the new currency – this may sound obvious but you must talk about your big idea frequently. Too many people keep their idea under cover. This is a big mistake.  If you believe in your idea, you have an obligation to give it wings. Plus, you’ll sharpen your message with the repetition, and you’ll receive valuable feedback in the process.
  2. Purpose trumps self-promotion – let me cut to the chase: your idea shouldn’t be about you. Your idea needs to solve problems.  People can sniff out egotistical intentions in a heartbeat. Serve something bigger than yourself. Sell the “why” – not the “what” or the “who”.
  3. Name the enemy – you’re on a battlefield trying to solve a problem and you need to engage others. To do this, personify the problem. Give the problem a name and make the character sense rich. (i.e. – a broccoli green monster with warts on his face and drool dripping to the floor) Make abstract concepts concrete. You don’t need to be a Madison Avenue agency for this either. Get creative.

Let it shine (and spread)

You don’t have to settle for the status quo. As the saying goes, “ideas are a dime a dozen.” It’s all about makin’ em happen.

Share your idea with others – who cares if you swing for the fence and miss occasionally.  Emphasize the bigger purpose you’re serving. And let everybody know what’s at stake…and who is standing in the way.

Question

What are other ways to help big ideas spread?  What examples of purpose-driven movements jump to mind?  You’re invited to share your comments in the section below.

Also, feel free to follow me on Twitter and Pinterest and connect with me on LinkedIn.



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